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Redesigning a Legacy Institutional Platform

Transforming a Legacy Website into a Business-Driven Engagement Platform

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Design System Governance

Establishing Governance for Scalable, Human-Centred Digital Health Solutions

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Organizational Service Design

Driving Operational Change Through Research, Communication, and Process Flow

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Reimagining Tang Mexico

Redesigning Packaging and Visual Identity for the “Mother Tang” Campaign

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AIDA, Conversational AI Bot

First Omnichannel Virtual Assistant for Corporate Services

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Banorte eBanking Modernization

Redesigning Mexico’s Digital Banking Experience for a New Generation

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Wedding Design Collection

Bespoke Invitations and Event Touchpoints for International Celebrations

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OPL Electric Mobility Branding

Crafting Brand Identity and Advertising for Sustainable Transportation

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Branding and Visual Communication

Designing a Cohesive Visual Language Across Brand, Communication, and Operations

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Publixtreme Product Catalogue

Editorial Design for a Comprehensive Visual Index of Signage Solutions

Case Studies 

A curated selection of work at the intersection of design, research, and strategy—driving business transformation through thoughtful, human-centred solutions.
Each project tells a story of change. If something resonates or sparks ideas for collaboration, I’d be happy to connect.

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