Redesigning a Legacy Institutional Platform

Transforming a Legacy Website into a Business-Driven Engagement Platform

Design System Governance

Establishing Governance for Scalable, Human-Centred Digital Health Solutions

Organizational Service Design

Driving Operational Change Through Research, Communication, and Process Flow

Reimagining Tang Mexico

Redesigning Packaging and Visual Identity for the “Mother Tang” Campaign

AIDA, Conversational AI Bot

First Omnichannel Virtual Assistant for Corporate Services

Banorte eBanking Modernization

Redesigning Mexico’s Digital Banking Experience for a New Generation

Wedding Design Collection

Bespoke Invitations and Event Touchpoints for International Celebrations

OPL Electric Mobility Branding

Crafting Brand Identity and Advertising for Sustainable Transportation

Branding and Visual Communication

Designing a Cohesive Visual Language Across Brand, Communication, and Operations

Publixtreme Product Catalogue

Editorial Design for a Comprehensive Visual Index of Signage Solutions

Case Studies

A curated selection of work at the intersection of design, research, and strategy—driving business transformation through thoughtful, human-centred solutions.
Each project tells a story of change. If something resonates or sparks ideas for collaboration, I’d be happy to connect.

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